We analyzed more than 6.3 billion ad impressions across all major formats and categorized them into 14 placement styles to learn which combinations drive the most revenue for publishers.
The result is an actionable, data-driven report that gives publishers the insights they need to optimize their mobile ad monetization strategy.
Here's just some of what we learned:
Context Drives Revenue: Rewarded ads placed in the context of engagement loops generate 2.5x higher eCPMs than those in menus or in-app storefronts
MRECs Beat Banners: Medium rectangle ads (MRECs) produce 5x higher eCPMs than banner ads
Rewarded Ads Reign Supreme: 3 of the top 5 placements by eCPM are rewarded including the #1 spot
Don’t Discount Interstitials: Despite the industry’s recent shift towards rewarded ads, interstitial placements deployed at the end of gameplay still generate the second-highest eCPM overall